Has anyone noticed that many Pizza Hut’s now refer to themselves as Italian Bistro’s? If they wanted to go upscale, why not Pizza Hut- Italian Ristorante, or Trattoria? So I guess Pizza Hut is now supposed to make us think of the French and the Italians? What’s next- Wendy’s- the Swedish Taverna, or Arby’s the French Taqueria? If my wife hadn’t been with me when we saw the big Pizza Hut Italian Bistro sign in Madison, Wisconsin, I would love to tell her on Valentine’s Day, “honey, I’m going to take you to this really cute, quaint, little bistro, you’re going to love it” and then just wait to see her face as we pulled up in front of Pizza Hut.
These new “Italian Bistro’s” are apparently so high-brow that they even list wine recommendations below the various pizza’s they offer on their menu’s. (http://www.phswbistro.net/docs/menu.pdf) For the record, the Pizza Hut Bistro recommends that you drink either Folonari Pino Grigio or Folonari Pino Noir (each $3.75 a glass) with all of their pizzas. Ok, so I admit it, I’m not wild about the name Pizza Hut- Italian Bistro, so what would I come up with, if Pizza Hut made me their marketing guru?
Pizza Hut- The Only Sit Down Pizza Joint on This Street of Crappy Chain Stores and Restaurants
Pizza Hut- Come and See What Kind of Weird Shit We Have Jammed Into the Crust This Month
Pizza Hut- Remember When You Used to Like us as a Kid?
Pizza Hut- Ask About our New Tuscan Handjob Salad
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